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Fill: Marketing Communications, Enhanced Media Edition (4th Edition) epub ebook

by Chris Fill

Fill: Marketing Communications, Enhanced Media Edition (4th Edition) epub ebook

Author: Chris Fill
Category: Skills
Language: English
Publisher: Prentice Hall; 4 edition (March 14, 2008)
Pages: 911 pages
ISBN: 1405873086
ISBN13: 978-1405873086
Rating: 4.2
Votes: 223
Other formats: lrf doc txt lrf


Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Postgraduate Diploma Programme.

Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. His book, Marketing: Relationships, Systems and Communications, co-authored with Karen Fill, is also published by Pearson Education.

It provides students with an understanding of various major marketing communication functions and media alternatives.

This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related .

This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications. См. также: Маркетинг. Studyguide for Marketing Communications by Fill, Chris, ISBN 9780273687726. Never HIGHLIGHT a Book Again! Includes all testable te. т 3988. Marketing: Relationships, Systems And Communications.

Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth

Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth.

by Chris Fill First published January 1st 2013. Showing 1-15 of 15. Marketing Communications: Brands, Experiences and Participation (Paperback). Published March 1st 2013 by Pearson.

Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level

Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition. This includes a new chapter on e-communications, interviews with Chris Fill to introduce each part of the book, further video interviews with real marketing managers who show how the theory works in the real world.

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