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Поиск книг BookFi BookSee - Download books for free. Категория: Бизнес, Маркетинг. Robert W. Proctor, E. John Capaldi.
He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.
The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications.This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.
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