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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) epub ebook

by Werner Reinartz,V. Kumar

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) epub ebook

Author: Werner Reinartz,V. Kumar
Category: Marketing & Sales
Language: English
Publisher: Springer; 2nd ed. 2012 edition (October 21, 2012)
Pages: 379 pages
ISBN: 3642201091
ISBN13: 978-3642201097
Rating: 4.5
Votes: 107
Other formats: doc docx mbr mobi


Kumar and Reinartz have taken the confusion out of CRM. Their exposition of CRM theory and practice is. .This book provides a nice integration of cutting edge academic thinking and practical CRM strategy and implementation.

Kumar and Reinartz have taken the confusion out of CRM. Their exposition of CRM theory and practice is definitive, original and illustrated with actual cases. This is the kind of book that belongs in the training of every professional marketer. Philip Kotler, Kellogg School of Management. A very comprehensive textbook on CRM and database analytics and written by a pair of top academic authorities in marketing. Michael Braekler, Head of Customer Relationship Management, BMW Group Germany.

Customer relationship management (CRM) as a strategy and as a.Werner Reinartz is a Professor of Marketing at the University of Cologne, Germany.

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. He was recently ranked as one of the top five scholars in marketing worldwide. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today.

Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the . era are revisited.

The use of customer relationship management (CRM) as a strategic approach has become increasingly popular in recent decades, and that trend shows no signs of changing. It is critical for businesses to understand how strategic and customer-centric CRM can support their efforts to achieve their corporative objectives. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the .

V This book also analyzes the implementation of CRM strategies in the areas of loyalty programs, marketing campaigns, and channel.

Kumar Werner Reinartz Customer Relationship Management Concept, Strategy, and Tools V. Kumar Georgia. 7 Preface Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach has been followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. This book also analyzes the implementation of CRM strategies in the areas of loyalty programs, marketing campaigns, and channel management.

Kumar, Werner Reinartz Customer Relationship Management Concept, Strategy, and Tools.

Customer Relationship Management book. Book by Kumar, . Reinartz, Werner. Customer Relationship Management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Its not only pure business but also a strong personal bonding within people.

V. Kumar Online, Read PDF Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) by V. Kumar Online Collection, Read PDF Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) by V. Kumar Online Full Online, Read Best Book Online Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts.

Kumar, Werner Reinartz. This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions.

Canonical Url: ww. avoisier. Authors: KUMAR . REINARTZ Werner. Approximative price 8. 5 €. In Print (Delivery period: 15 days). Publication date: 04-2012 · Paperback. These books may interest you.

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.

This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.

Reviews (2)
Minha
This man is a genius!

Qusserel
Excelent delivery.
Nice book with good information about CRM and Marketing strategy.
I need this book for my study at university in Czech republic.

Thanks for that book.

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