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Public Relations Metrics: Research and Evaluation (Routledge Communication Series) epub ebook

by Betteke van Ruler,Ana Tkalac Vercic,Dejan Vercic

Public Relations Metrics: Research and Evaluation (Routledge Communication Series) epub ebook

Author: Betteke van Ruler,Ana Tkalac Vercic,Dejan Vercic
Category: Marketing & Sales
Language: English
Publisher: Routledge; 1 edition (May 28, 2008)
Pages: 344 pages
ISBN: 0805862722
ISBN13: 978-0805862720
Rating: 4.1
Votes: 103
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Ana Tkalac Vercic, PhD, is Associate Professor of Marketing and Marketing Communications at the Graduate School of Business and Economics, in Zagreb, Croatia.

Ana Tkalac Vercic, PhD, is Associate Professor of Marketing and Marketing Communications at the Graduate School of Business and Economics, in Zagreb, Croatia. She is a former Fulbright scholar and a recipient of various other grants and sholarships. Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia.

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.

For Instructors Request Inspection Copy. Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Evaluation is the cornerstone of successful strategic communication. It is the basis on which to assess whether and how any purposeful use of communication by an organization contributes to fulfilling the organization’s mission, strategy, and goal attainment. For over 50 years evaluation has been a major focus of both the professional and academic debate in strategic communication.

Public Relations Metrics: Measurement and Evaluation – an Overview. New York/London: Routledge, together with Ana Tkalac & Dejan Vercic. In: Ruler, Betteke van, Tkalac, Ana, and Vercic, Dejan (ed. (2008). European and International Perspectives and Innovations.

Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic. eBook Rental from £1. 0.

Routledge Communication Series. Ana Tkalac Vercic and Betteke van Ruler. Book Description: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. Download (. MB). Creativity in Public Relations.

Public Relations Metrics.

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
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