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The Tipping Point, How Little Things Can Make a Difference epub ebook

by Malcolm Gladwell

The Tipping Point, How Little Things Can Make a Difference epub ebook

Author: Malcolm Gladwell
Category: Marketing & Sales
Language: English
Publisher: Abacus; New Ed edition (2002)
Pages: 288 pages
ISBN: 0349113467
ISBN13: 978-0349113463
Rating: 4.1
Votes: 404
Other formats: lit azw doc mobi


He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy's Top Global Thinkers.

Acclaim for Malcolm Gladwell’s. As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation. How Little Things Can Make a Big Difference. An elegant exploration of how social epidemics work, whether they are fashion trends, diseases, or behavior patterns such as crime. Aaron Gell, Time Out The Tipping Point is one of those rare books that change the way you think about, well, everything.

It’s things like how sociable they are, or how energetic or knowledgeable or influential among their peers. They provide us with direction for how to go about reaching a Tipping Point. In the case of Hush Puppies, the great mystery is how those shoes went from something worn by a few fashion forward downtown Manhattan hipsters to being sold in malls across the country. The balance of this book will take these ideas and apply them to other puzzling situations and epidemics from the world around us. How do these three rules help us understand teenage smoking, for example, or the phenomenon of word of mouth, or crime, or the rise of a bestseller? The answers may surprise you.

with The Little Book That Makes You Rich, he shows you how to find stocks that are poised for rap. of Enough"Nobody, and I mean nobody, can make the world of investing as easy to understand as Jonath. Make Your Bed: Little Things That Can Change Your Life And Maybe The World. 75 Pages·2014·860 KB·5,053 Downloads·New!. The Little Book of Main Street Money: 21 Simple Truths that Help Real People Make Real Money (Little Books. 83 MB·5,603 Downloads·New! of Enough"Nobody, and I mean nobody, can make the world of investing as easy to understand as Jonath. Give and Take: WHY HELPING OTHERS DRIVES OUR SUCCESS. 57 MB·245,092 Downloads.

Malcolm Gladwell The Tipping Point To my parents, Joyce and Graham Gladwell Introduction For Hush Puppies - the classic American brushed-suede shoes with the lightweight crepe sole - the Tipping Point came somewhere between late 1994 and early 1995. The brand had been all but dead until that point. For Hush Puppies - the classic American brushed-suede shoes with the lightweight crepe sole - the Tipping Point came somewhere between late 1994 and early 1995. Sales were down to 30,000 pairs a year, mostly to backwoods outlets and small-town family stores.

The Tipping Point book. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth.

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Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the tipping . According to Gladwell the tipping point is the moment at which an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the tipping point. In other words, the point when an idea, trend, or behavior becomes an sensation to the world. Gladwell compares the idea of the tipping point to an epidemic of the flu.

Электронная книга "The Tipping Point: How Little Things Can Make a Big Difference", Malcolm Gladwell

Электронная книга "The Tipping Point: How Little Things Can Make a Big Difference", Malcolm Gladwell. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Tipping Point: How Little Things Can Make a Big Difference" для чтения в офлайн-режиме.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Reviews (7)
Frey
Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrupt shifts in the course of human events—such as why William Dawes’ midnight ride to warn that the British were coming didn’t start the American Revolution, but Paul Revere’s did. Turns out Revere’s personality helped his news galvanize patriots to pick up their rifles, while Dawes’ identical cry made people turn over and go back to sleep. Revere had two of the three traits Gladwell identifies as necessary to the spread of social trends: he was a Connector and a Maven. Revere had a vast rolodex of acquaintances in colonial Massachusetts and he knew everything there was to know about the nascent independence movement. He set the scene for resistance to the onmarching British, and a few local men of Gladwell’s third type, the Persuaders, finished the job of rallying the militias of Concord and Lexington.

Gladwell is adept at explaining the academic research that led to such popular ideas as “six degrees of separation” and relating such social science experimentation to his overall theme of how change happens. He goes deeply into the discoveries about learning that led to the success of “Sesame Street” and “Blue’s Clues”—these shows’ producers used the idea of “stickiness” to instill basic principles and values in pre-schoolers. The “broken windows” theory of policing gets a thorough explainer, including a side trip into how do-gooding seminarians can allow themselves to avoid being good Samaritans. Advertising is one of the great accelerators of trends, and Gladwell marshals a few Madison Ave. case studies to show how commercials tip us into parting with our hard-earned cash.

Absolutely painless learning is what Gladwell offers, with a side benefit of greater self-awareness.

Manris
Other reviewers have done an excellent job of reviewing the book’s thrust and content, so I’m going to assume I don’t need to do that here. I do want to say I did not expect a scientific journal article. What I anticipated is what I got – a delightful application of fascinating social psychological evidence to ways of approaching and understanding real life problems.

With a degree in social psychology, I can’t help being excited and impressed by the research contributions of the field. The findings he cites often seem obvious and “of course” once the results are in. And sometimes the results contradict “common sense.” Always they require clever design by those who create the hypotheses and methods of measurement.

But this book does not claim to produce new research. What the author does is present interesting and validated findings in a way that organizes them for potential application to a given range of problems. Readers who want more scientific journal type evidence are free to take the suggestions and create their own statistically designed clever research.

As for me, his suggestions set me to thinking and observing life as it is lived. I will confess, I wish he had been able to identify a numerical
tipping point. It would help me a lot in my efforts to create an epidemic of readers for my latest book. But maybe some of what I’m doing will be helped by thinking along the lines he suggests.

I thoroughly enjoyed the book – a good, thought provoking read.

Goltizuru
As Usual, Malcolm Gladwell is a great story teller. The book is about the small things that can make huge changes. The book is interesting and fun to read, but there are two big problems:
a) Malcolm Gladwell is not a scientist, and he lacks the skepticism which is so mauch an important part of science. He starts with the story of the crime fall in NY that came shortly after the start of the "broken windows" policy. The "fact" that the "broken windows"policy made such a huge change serves him well for his arguments, but there is a problem here. the claim that the "broken windows" policy was the main factor in reducing the crime at that time in NY, is an assumption, and by now we have strong reasons to believe that it played only a mior role in the crime reduction. Other factors such as reduction of lead in fuel have much stronger correlation with the crime reduction, and in many other places, as well, while efforts to replicate the "broken windows" policy elsewhere did not produce the same results. So his first chapter is about a nice but false story that if it was true, was showing an interesting nature of how vast changes in behavior happen.

The second problem, is that the book was written before that Internet became a major player in the field. By now it is problably the most major player, but the book describes how things were before the Internet became a major player. In this sense, the book describes how things were in another era. Things have completely changed since then.

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