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Marketing Research Essentials epub ebook

by Carl McDaniel,Roger Gates

Marketing Research Essentials epub ebook

Author: Carl McDaniel,Roger Gates
Category: Marketing & Sales
Language: English
Publisher: John Wiley & Sons Inc; Rev Ed edition (June 28, 2005)
Pages: 162 pages
ISBN: 0471720976
ISBN13: 978-0471720973
Rating: 4.8
Votes: 699
Other formats: lit lrf mobi doc

by Carl McDaniel Jr. (Author), Roger Gates (Author).

by Carl McDaniel Jr. ISBN-13: 978-1118249321.

It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

by Prof Carl McDaniel (Author), Roger Gates (Author). This book is great, it provides very useful information on marketing. As a college student I would recommend this book to marketing majors.

by. McDaniel, Carl D; Gates, Roger . 1942-. Cincinnati, Ohio : South-Western College Pub. Collection. inlibrary; printdisabled; ; china.

The authors practical, &nbs. Автор: Lancaster, Geoffrey A. Massingham, Lester Ashford, Название: Essentials of marketing ISBN: 0077098609 ISBN-13(EAN): 9780077098605 Издательство: McGraw-Hill Рейтинг

Carl D. McDaniel, Roger H. Gates, Carl McDaniel, Roger Gates.

Along with Roger Gates and several others, Carl created the MSMR Advisory Board. ard/advisory- board-members. Carl McDaniel continues to marvel at the excellent job Pam Rimer does in typing his portion of the manuscript.

Reviews (7)
Awesome book. Great introduction to actual market research (rather than marketing for businesses, etc). My prof said it's a great book to keep on your bookshelf, and I think I agree.

This is the 7th version of the book, so not the most recent (8th), but I found it close enough except for the Real Life Research case studies at the end. It includes a cd for A statistics program, which my class doesn't need, but might be cool to look at sometime.

I like the way this book was organized with call outs and important terms defined at the end of each chapter. However, I found it very difficult to get through all the formulas and examples in many chapters. The real research examples and the chapter summaries were helpful. Some chapters seemed like a users guide for data analysis software that I didn't have and have no need to purchase. I think this book would be good for people interested in learning data analysis of marketing research, but it was more than I needed or wanted to know about what happens to data when it goes to the analysis team.

Mysterious Wrench
Was not a very good text. Much of the information was incorrect. They don't even know what CRM software stands for. Don't bother and be wary of any instructor using the text.

Great book for marketing research. Love the cases and explanations as well.

Simple fellow
Used for graduate school research

Substance seems to be there, but this is boring to read. Maybe all marketing books are boring. I hope not.

Great Marketing Book, perfect for starters into the industry

This book is great, it provides very useful information on marketing. As a college student I would recommend this book to marketing majors.

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