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Equinomics: The Secrets to Making Money with Your Horse Business epub ebook

by Lanier Cordell

Equinomics: The Secrets to Making Money with Your Horse Business epub ebook

Author: Lanier Cordell
Category: Pets & Animal Care
Language: English
Publisher: Esprit de Equestre Publishing (March 1, 2006)
Pages: 196 pages
ISBN: 0975409204
ISBN13: 978-0975409206
Rating: 4.3
Votes: 270
Other formats: lit doc lrf azw


The best thing about this book is that Lanier has written it to and for the horse person. Lanier's advice and expertise has already helped numerous horse people make their businesses a success.

The best thing about this book is that Lanier has written it to and for the horse person. All of the examples are equine businesses which makes it much easier to implement them into your own equine business.

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Lanier provided insight and experience to would-be farm and business owners; the book calls attention to the sometimes unforseen costs of doing business as well as the ways an owner can break free from the competition. Not an in-depth text so much as a broad snapshot of the real world.

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Equinomics the Secret to Making Money with Your Horse Business. This is by far the best book out there on making your horse business a success. It covers, in depth, all of the steps you need to take in marketing your business to your target clientelle

Equinomics the Secret to Making Money with Your Horse Business. It covers, in depth, all of the steps you need to take in marketing your business to your target clientelle. The chapters' cover: 1. Building the Foundation, 2. Do You Have What It Takes?, 3. Determining Your Target Market, 4. Pricing, 5. Marketing, 6. Marketing Communications, 7. Advertising, 8. Advertising Options, 9. Public Relations, 10.

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Everything you need to develop a profitable horse business. Includes easy to use forms that will help you create effective marketing materials and strategies and to price your services for maximum profit.
Reviews (7)
ACOS
While this book gives good advice in a straight-forward and honest manner, the author apparently does not follow her own advice regarding checking your work before releasing it. The book is riddled with grammar and spelling errors of all sorts. As a marketing professional myself, I find this unacceptable. The editor(s) of this book did a terrible job, lowering it's value considerably; it's hard to take anything in it seriously when, within the first 9 or 10 pages, I found at least four errors, and that was only the beginning. The entire book is riddled with errors. I'm considering returning it for this reason alone.

Kanal
This is by far the best book out there on making your horse business a success. It covers, in depth, all of the steps you need to take in marketing your business to your target clientelle. The chapters' cover: 1. Building the Foundation, 2. Do You Have What It Takes?, 3. Determining Your Target Market, 4. Pricing, 5. Marketing, 6. Marketing Communications, 7. Advertising, 8. Advertising Options, 9. Public Relations, 10. The Marketing Plan, 11. What to do When Your Marketing Efforts Work, 12. Building Customer Loyalty. The Appendix includes many helpful forms and questionnaires to help you realize your plan as well as marketing and advertising examples.

Equinomics is written by a marketing consultant who's been in the business for almost 30 years. The best thing about this book is that Lanier has written it to and for the horse person. All of the examples are equine businesses which makes it much easier to implement them into your own equine business.

Lanier's advice and expertise has already helped numerous horse people make their businesses a success. I'm sure she can help you.

Wanenai
This book is invaluable. I would go so far as to say that it is a good business class for anyone, not just horse people. The book is not edited very well, but you hardly notice because it is presented in an honest and direct way. I really recomend it for those who want to be able to make a living in the horse world. Its tools for writing a horse business plan are non-threatening and easy to understand. This book helps you focus your energy and money in the most effective ways you can to grow your business. It has everything from how to do simple market analysis, to making marketing materials to how to set business goals you can achieve and feel good about. For those who are dedicated to making a living with horses, I highly recomend this book (especially since the horse world is a very tough one in which to succeed.

Phenade
For anyone wanting to make a bigger impact with their advertising or marketing program, you should read this book first. It will change the way you see yourself and your potential clients. This is a book you will pick up and reread often. Its goal is to help you define your market and advertise to that market.

Coiwield
While this book could potentially give business neophytes many good suggestions, the overabundance of spelling errors and lack of editing makes it hard to take seriously and shows a lack of professionalism.

I found myself unable to get past the completely substandard editing and ultimately put the book on the shelf. Maybe I should just send it back...

MisTereO
Book covers basic marketing lessons that can be fit to use in any business. Some sections go as far to tell the reader that they must pay taxes and have a business plan. This book is not for anyone with a basic understanding of a business. There are far too many spelling and grammer errors.

Delaath
This was easy to read, easy to follow, had great forms and was general enough to apply to most areas of the business.

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